According to the gist of SINOPEC 2013 new management measures of exploration and reserves, the future exploration should follow the way of high efficiency. Based on analysis of 2013 exploration results in the eastern exploration area of Shengli oilfield，it was suggested that exploration in this area should focus on strengthening the new field of exploration, evaluating exploration targets comprehensively and integrating exploration and development in the new situation. By systematically analyzing exploration situation and potential of eastern area of Shengli oilfield in the mid-late period of 12th Five-Year Plan, the exploration direction and countermeasures for different exploration direction have been clearly proposed. The mature exploration area should still be the main field to enhance reserves while emphases should be put on fine exploration, reserves gaps and high quality and large scale reserves; in view of the low degree of exploration and understanding in Es4x-Ek and the pre Paleogene formation and the peripheral areas, systematic research and active exploration should be carried out with confidence to achieve breakthroughs; when it comes to unconventional oil and gas, the main issues of tight sandstone oil and gas exploration should focus on reservoir development mechanism research and supporting development techniques for reservoir protection and stimulation, while for the shale oil and gas researches on“sweet spot”identification standards, target prediction and hydrocarbon accumulating mechanism are the primary issues.