Quantitative assessment of oil-bearing properties and oil mobility in fine-grained rocks was a prerequisite for the shale play selection and drilling target evaluation. In conventional exploration，laboratory-based open pyrolysis technique was commonly used to evaluate source rock quality and resource potential. Shale oil exploration and development focused on movable resources in shale reservoirs. Routine parameters obtained by Rock-Eval pyrolysis could not be applied directly to shale resource assessment. Through the improvement of conventional pyrolysis analysis methods and the optimization of data processing flow，a series of new evaluation methods of oil-bearing and movability of shale were proposed. The methods included chemical kinetic parameters of hydrocarbon generation in heterogeneous shale system obtained by using pyrolysis data of a single heating rate，identifying and quantitatively deducting hydrocarbon migration in organic-rich shale using pyrolysis data，“one-step”pyrolysis method of total oil content in shale and its comparison with two-step pyrolysis，and determining composition of free hydrocarbons by using conventional pyrolysis curve information. These methods have been applied to shale oil-bearing analysis and hydrocarbon migration identification in Jiyang Depression and Qianjiang Sag and the pertinence of quantitative evaluation results of shale oil-bearing is obviously improved，which are conducive to accurately delineating in-situ shale oil resources and associated conventional trap resources.